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Eddie Saunders Jr, CEO of Speak Friend, introduces Move Mountains with Marketing — 16+ years of B2B strategy, wins, and hard lessons in one series.

Stop the daily posting grind. Eddie explains how message clarity, cornerstone content, and retargeting drive stronger B2B leads than volume ever could.

Random posting isn't a strategy. Eddie reveals the top B2B social media mistakes — from feature-focused messaging to ignoring data — and how to fix them.

Traffic without conversion is just noise. Eddie shows B2B brands how to turn website visitors into pipeline using landing pages, lead magnets, and automation.

Are you tracking the right metrics? Eddie explains why vanity metrics mislead B2B marketers and what to measure instead — leads, pipeline velocity, and ROI.

A strong B2B content strategy starts with your ICP and pain points. Eddie covers thought leadership, social proof, and consistency that drives revenue.

Organic validates, paid scales. Eddie shows how B2B brands test messaging first, then amplify with ads and retargeting for intentional growth.

Small team, big goals? Eddie shares how B2B marketers with limited resources can prioritize platforms, automate tasks, and compound content for maximum impact.

Not all content attracts decision-makers. Eddie shows how pain points, thought leadership, and storytelling pull the right B2B buyers closer to action.

Yes, paid ads work for B2B — if done right. Eddie breaks down targeting, landing pages, retargeting, and ROI tracking to turn ad spend into real pipeline.

Ready to stop guessing and start growing? Eddie from Speak Friend invites B2B and industrial leaders to build a smarter marketing strategy together.

Since 2012, Wells Brothers has installed all six of OSI Plastics' extruders — turning an empty building into a fully operating plant through trust.

Resolute Precision cut coolant use to one drum a week for six Swiss machines after switching to Master Fluid Solutions' OB-2200 — cleaner air, better uptime.

Flexible Concepts switched to Master Fluid Solutions after odor and rust issues — and gained zero downtime, weekly lab sampling, and a true long-term partner.

ISA Fall Summit attendees share why this event is indispensable for leadership growth, industry networking, and lasting professional connections.

Employers and employees share how Victress Health's direct primary care model improved access, reduced wait times, and reshaped their wellness approach.

Air Handling adopted Victress Health's direct primary care model — improving employee wellbeing, reducing costs, and creating a stronger team culture.

Ventrac runs 12 OTC Daihen robots nearly every day. See how responsive local support and repeatable cell designs keep production moving and scaling.

Staub partnered with OTC Daihen to automate a complex 168-weld-per-unit process — and now has capacity to meet demand for the next decade.

After a facility move caused shop-wide odor issues, Master Fluids and H&N sampled, planned, and cleaned DAPRA's machines — production back by afternoon.

Cav Tool switched to Master Fluid Solutions to cut oily residue, improve operator comfort, and reduce cleanup — solid cooling performance at a fair price.

Cav Tool packs 15 vises per table with Jergens ball lock mounts — under 2-minute swaps and 9+ hours of unattended runtime per load.

AVNuclear adopted Jergens quick-swap workholding to cut changeovers to 5 minutes or less, enabling flexible setups across flat, tombstone, and 5-axis work.

Force Design's custom automation cell picks, cuts, dumps, and disposes bags while handling pallet insertion — a fully automated replacement for manual work.

Wells Brothers employees share why they take pride in every custom job, value cross-trade learning, and feel genuinely known — not just like a number.

Wells Brothers offers electrical, mechanical, fabrication, and turnkey installation under one roof. See why 80–90% of their work is repeat business.

Master Fluid Solutions' team reveals how People, Product & Process — plus 15–20 new fluid launches per year — keep manufacturers ahead in a changing industry.

Eddie from Speak Friend interviews a veteran Bruns Construction project manager on design-build excellence, budgeting, and their 5-year warranty.

Perfecto celebrates a new facility and shares the purpose-driven values behind their growth — craftsmanship, customer experience, and community impact.

At Glassco, heavy glass installation runs on trust and teamwork. See how their family-like culture drives safety, quality, and pride across Ohio projects.

Kyle Havenar of Bruns Construction explains how upfront planning, zoning expertise, and integrated services save clients time, money, and change orders.

Eddie and Tony Gunn hit the floor at PMTS 2025 in Cleveland, exploring the latest precision machining innovations at North America’s premier manufacturing show.

Recap of ISA's Fall Summit 2025 in Memphis — 18 sessions, top industry leaders, and real connections across Women in Industry and Executive tracks.

Eddie, CEO of Speak Friend, tours FABTECH 2025 at McCormick Place — North America's largest metal forming, fabricating, welding, and finishing event.

A behind-the-scenes look at AME 2025 in Grand Rapids — where manufacturers, suppliers, and engineers connect around automation and Industry 4.0.

Four 'big kids' admit they don't know what they're doing with marketing — and Eddie from Speak Friend shows them how to Market Like a Big Kid.

Eddie from Speak Friend gets real about the chaos industrial marketers face daily — and how Speak Friend helps simplify, strategize, and make marketing work.