How direct primary care reshaped benefits and culture at Air Handling

Air Handling adopted Victress Health’s direct primary care model alongside traditional coverage to offer better access and a more personal, holistic approach.

Employees value longer visits, clinicians who listen, and care plans that look at the whole person. Leadership reports a more cost-effective benefit, improved retention impact, and a happier culture that supports the company’s purpose to better the lives of team members.

Highlights

• Direct primary care included as a free employee benefit
• Longer, relationship-based visits and holistic care
• Cost-effective plan design compared to recruiting churn
• Culture lift that people feel across the organizationFor companies exploring a better benefits path, this is a strong blueprint to study.