The company is family-owned. We're third generation, and we're set up already for our fourth generation. We turned 79 years old this year.

In grinding, coolant is very important for our product. Not only the performance of it, but also the longevity of it and how it affects employees.

Originally, when we started, we used another brand of coolant. What happened is people started breaking out, so we started searching for a new coolant to replace it.

What we needed was a coolant that really performed well. Master Fluid was that coolant. This one did not affect our employees as badly with irritations and stuff. It was everything we needed in a coolant at that time.

What really cemented our relationship is when we put in a centralized coolant system because our goal was to save money and provide a better product. They were more concerned about satisfying us than just selling us coolant.

That leads us into service. They just have fantastic service. You have a question, you have an issue, they're on it. All their employees are very knowledgeable about their products. You feel like when they give you a recommendation, it's a good recommendation.

To describe Master Fluid, they're almost everything you want in a vendor. First of all, they have a very quality product. We have tested so many coolants. Nothing stands up to them.

You conquer a problem with their product, you put it to bed. A lot of coolant companies, you hardly ever hear back from them. Master Fluid is not that way. It's just amazing how they've helped us.

Working with a vendor that's been around 75 years gives you confidence. They're constantly working on their coolants to improve them, and their pricing is very competitive.

Our sales and efficiency have increased immensely using Master Fluid. It's so important that we have that backup of a good vendor.

It has improved productivity, which improves the bottom line. Unbelievable. Just a very good company to work with.