MWTN
We de-anonymize your web traffic, score visitors against your ICP, and deliver a weekly list of companies showing intent. No forms required.
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What's included
Visitor identification
We identify which companies are visting your site, even if they don't fill out a form.
ICP scoring
We score each company against your ideal customer profile: industry, size, location, tech stack, and fit.
Weekly prospect lists
Every week, you get a scored list of companies that visited your site, ready for outreach.
Intent data & behavior
See what pages they visited, how long they stayed, and which content they engaged with.
How it works
Setup & ICP definition
We install tracking on your site and define your ICP criteria: industry, revenue, size, location, and other qualifiers.
Traffic monitoring
We monitor your site traffic in real-time, identifying companies and scoring them against your ICP.
Weekly delivery
Every week, you get a list of scored prospects with contact info, intent data, and recommendations.
Outreach & follow-up
Your sales team reaches out with context. No more cold outreach, just targetted calls.
Real-world results
Common objection
"How valid are these leads?"
They're visitors already on your site. Not cold prospects. They're showing intent. We just tell you who they are and how well they fit your ICP. This is a list of companies and people that have already engaged with your brand. Your sales team reaches out with context, not cold.
These are some popular questions people ask
But if your question is answered here, let's talk!
MWtN is Speak Friend's marketing intelligence platform. It deanonymizes your web traffic — meaning it identifies the companies and contacts visiting your website — and uses AI to score and qualify those visitors against your ideal customer profile. The result is a steady stream of high-intent leads delivered directly to your inbox, CRM, or spreadsheet, without requiring visitors to fill out a form.
MWtN uses an AI-powered technology platform that matches your website's anonymous traffic against business identity databases. When a visitor hits your site, the system works to identify the company, and in many cases the individual, behind that visit — giving you visibility into who's engaging with your brand even if they never raise their hand.
Forms only capture the small percentage of visitors who are ready to identify themselves — typically 1–3% of your traffic. MWtN captures intent from the other 97%+ who are researching, comparing, or evaluating, but not yet ready to raise their hand. It gives your sales team a window into demand that would otherwise be invisible.
Website deanonymization is the process of identifying the companies or individuals behind anonymous web traffic. Most website visitors never fill out a form or make themselves known — deanonymization changes that by matching visitor data to known business profiles, so you can see who's researching you and act on that intent before your competitors do.
MWtN is built for B2B companies — especially manufacturers, distributors, and industrial brands — where the sales cycle is longer, the buyers are harder to reach, and website traffic often represents serious research by decision-makers. If your business gets meaningful web traffic but struggles to convert visitors into conversations, MWtN is designed for you.
MWtN qualifies leads through a two-step process. First, we work with you to build a custom lead scoring model based on your ideal customer profile — things like company size, industry, role, and buying signals. Then, AI agents research your high-intent web visitors and score them against that model. Only the leads that clear your threshold get sent your way.
You choose. MWtN can deliver qualified leads directly to your email, a shared spreadsheet, your CRM, or another endpoint that fits your workflow. We set it up so leads land exactly where your team needs them — no manual exports, no friction.
The fastest way to get started is to book a 15-minute call at mwtn.ai/booking. Speak Friend will walk you through exactly how MWtN works, show you what kind of data is available for your site, and help you determine if it's a fit — all in 15 minutes or less.
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Your Marketing journey begins with a single step
It takes 30 seconds or less to schedule a meeting that will very likely change the way you think about Marketing.
Need info ASAP? Feel free to email or connect on LinkedIn!