Cleaner machines, safer feels: why Cav Tool switched coolants to Master Fluid Solutions

Operators reported oily residue on tables and vices with previous coolants.

Cav Tool switched to Master Fluid Solutions to cut residue, reduce smell, and improve day-to-day comfort for the team. Less film on surfaces means fewer chips sticking and less cleanup in the morning.

The shop fills tanks less often and appreciates a product that keeps parts cool without exposing operators to harsh odors. The price point works, and confidence is high because the fluid simply does the job.

Highlights

Less residue on machines and vises
Better smell profile and operator comfort
Fewer fillups with solid cooling performance
Practical value for the shop and the team on the floor

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Before working with Speak Friend, we wanted to try more digital marketing but website bottlenecks kept us from being able to actually pursue it like we wanted to. And with all the other initiatives we have throughout the business, it was difficult to prioritize. Speak Friend came in and not only developed a strategy that worked for our specific situation, but they also set up multiple campaigns AND digital platforms to help us better track our marketing. They worked closely with our team and partners to make sure everything was properly set up and connected. On top of the geotargeting campaign driving 157,000 people to our website over a course of 3 months, we appreciated how easy it was to work with them and how everything is now set up for us.

Joni Cunningham

Sales & Marketing Coordinator

Creston Industrial Sales

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